When you work for yourself you wear many hats.
Working for yourself doesn't mean you work alone.No one strikes out on their own just to give themselves another job.
This is Solo(ish), a resource for solopreneurs, focused on the art and business of being self-employed.
3 AI tools I use that aren’t ChatGPT
Cuts through the AI hype, with practical insights for service-based SMEs. From automating customer relationship management to refining your professional writing and optimizing your calendar, these AI tools streamline your tasks and enhance productivity.
Social Media: A Marketing Tactic or Strategy?
While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.
To DON’T List for Startup Brands: Avoiding Pitfalls of Building a Strong Brand
Launching a startup brand can be an exhilarating and challenging endeavor. As you embark on this journey, navigating the path carefully and avoiding common pitfalls hindering your brand's success is crucial. By keeping these branding "don'ts" top of mind, you can...
5 Tips for Building a Strong Brand for Your Small Business
Branding is a critical aspect of any business, as it helps differentiate you from your competitors and communicates your unique value proposition to customers. While some of the biggest brands in the world, such as Nike, Harley Davidson, and Starbucks, have massive marketing budgets, effective branding is possible for businesses of all sizes. Here are five tips for building a strong brand that resonates with your clients.
7 Tips For A Mid-Year Brand And Marketing Checkup
As we approach the halfway point of the year, now is the perfect time to take a step back and evaluate the effectiveness of your brand and marketing strategy. It’s a good idea to do a mid-year checkup to ensure you’re on track to meet your goals and make any necessary adjustments before it’s too late.
From Unknown to Unforgettable: Creating a Strong Brand for Your Startup
Creating a brand from scratch can seem daunting, but by following these steps, you can establish a powerful and effective brand that sets your startup apart from the competition.
The Fundamentals of Developing a Strong Personal Brand
Managing your personal brand is an ongoing process that requires constant attention and effort to build and maintain one’s brand image. But doing so can significantly impact career success and professional relationships.
Stand Out from the Crowd: Why a Brand Advisor is Essential for Your Personal Brand
In this article, we explore seven reasons why you need a brand advisor for your personal brand. Learn how a brand advisor can help you define your brand, create a strategy, develop your voice, establish authority, increase visibility, maintain consistency, and save time and energy.
The Power of Monthly Resolutions: How to Achieve Your Goals in Smaller Steps
Setting monthly resolutions can be a powerful tool to help you stay motivated, focused, and on track to accomplish your annual goals.
Make a “start, stop, continue” list
A “start, stop, continue” list is a helpful tool for reflection and growth. For a business, it can be used to identify projects, initiatives, and activities that are worth starting, stopping, or continuing to achieve specific business goals.
Discovering What Consumers Expect In A Brand
Want to know what makes a great brand? We surveyed friends and colleagues to learn what consumers value in a brand. From consistency to originality, see what it takes to create a brand that stands out and resonates with your audience.
Six Steps To Get More Referrals From Your Network
During the week, people all over the world attend BNI meetings to get and give referrals. But as it turns out, few members tap into the full potential of their BNI chapter. There is a system for generating business referrals, and you have to be willing to do the hard work it takes to get them. Here are six step-by-step instructions for helping people to help you.
Win The Gold With Networking!
Going to a BNI meeting having not done any work behind the scenes is like an athlete going to the Olympics without training – neither is likely to win any medals.
How to Evaluate Your Business Contact Network
One of the most valuable and often ignored assets any business professional has is their network of personal contacts. If you keep an organized list of contacts, you’ll be able to effectively and efficiently build and deepen your relationships, ask for referrals, or simply keep in touch.
“Liking” is the powerful short-cut to “Trust.”
Most of us are familiar with the BNI expression 'people do business with people they know, like and trust'… what few people realize, however, is that trust takes a combination of factors to develop. Still, it may be short-circuited with "liking." A study by Stetson...
The WHY of BNI Education
If anyone in the room owns a business with staff, you have likely experienced “leaky bucket” syndrome where we train our team only to find a few weeks later they’ve forgotten the training. We have to keep topping off the bucket!
What are CEU’s And How Do I Get Them?
BNI is notorious for acronyms, and one of my favorites is the CEU, or “continuing education unit.” What exactly is it? When you joined, you might remember some discussion about how BNI is big on education and helping you improve your business, and giving you the...
Never Forget to Follow-up Ever Again.
A timely follow-up can mean the difference between closing a sale and hearing that they hired someone else before you got around to it. Use this hack to never forget to follow-up ever again.